Scheduling Content for Your Book Blog

If you think for a second that I wake up in the morning and type up and post my blogs at exactly 8am EST on the dot–you are–incredibly–wrong. All of our posts are scheduled, let me repeat that:

ALL. OF. OUR. POSTS. ARE. SCHEDULED.

Reviews, book recs, TBRs, upcoming titles, 5 Star Quotes, etc. All scheduled. In fact, I’m just re-scheduling this entire series and updating it as I go. I’ve changed feature images, I chose new dates, and I even wrote some new copy for the posts. Scheduling is your friend.

We try to schedule posts a month in advance so that we aren’t scrambling to create content. Some months are harder than others just based on whether or not we have books to review.

Things to keep in mind:

  • Scheduling your posts for the morning means they’ll already be up for you to schedule social media posts.
  • Scheduling posts for the morning also gives you more time to garner views.
  • Scheduling helps you to keep a steady schedule and also lets you stay ahead of the game. A few bulk days of drafting posts will make for a few easy months in which you can add more timely posts in between what you already have scheduled.
  • Reviews should be scheduled as soon as you finish so that the review goes up within 2 weeks of the book’s publication date.

On any blogging platform, you can schedule your post under post settings. For example, on WordPress, the schedule settings are on the right at the top of the drafting page.

I try to fill out my months with at least 2 posts a week so that I can keep to a relatively steady posting schedule. Again, I highly recommend posting at least once a week when you start and building up to more.

There are many types of posts that can be anytime posts that you can use to fill out your schedule. I keep a running master list for the blog which only the writers can see by publishing a private post.

Some of our anytime posts include:

  • 5 Star Quotes
    • Quotes from books we rated 5 stars
  • Thoughts While Reading
    • A running list of thoughts we had while reading a book. Usually very reactionary.
  • Bookstagram Round-Up
    • Find a picture, embed a picture.
  • First Impressions
    • So many books, but does the back copy draw you in?
  • Books On A Theme
    • Make a list of your favorite Romances, Psychological Thrillers, or Fantasies.

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Published by J. M. Tuckerman

A super nerdy YA-fangirl. Blogger at BookedAllNight.blog and JMTuckerman.com. Mom to two Lab/St.Bernards, one retriever mix service dog to be, and one nine pound orange tabby. Voracious reader. Collector of expensive paper (AS, BA, MA, MFA). Copyeditor. Proud Ravenclaw. Future NYT bestselling author.

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