A cute premise with great potential that was squandered by a forgettable character voice and boring writing.

Amber Sand is not a witch. The Sand family Wicca gene somehow leapfrogged over her. But she did get one highly specific magical talent: she can see true love. As a matchmaker, Amber’s pretty far down the sorcery food chain (even birthday party magicians rank higher), but after five seconds of eye contact, she can envision anyone’s soul mate.

Amber works at her mother’s magic shop–Windy City Magic–in downtown Chicago, and she’s confident she’s seen every kind of happy ending there is: except for one–her own. (The Fates are tricky jerks that way.) So when Charlie Blitzman, the mayor’s son and most-desired boy in school, comes to her for help finding his father’s missing girlfriend, she’s distressed to find herself falling for him. Because while she can’t see her own match, she can see his–and it’s not Amber. How can she, an honest peddler of true love, pursue a boy she knows full well isn’t her match?

The Best Kind of Magic is set in urban Chicago and will appeal to readers who long for magic in the real world. With a sharp-witted and sassy heroine, a quirky cast of mystical beings, and a heady dose of adventure, this novel will have you laughing out loud and questioning your belief in happy endings.

A lot about this world is never clear from the start, including many key points about our protagonist. Her voice fluctuates from sounding like a 13 year old to a 16 year old, I never get a clear picture of her—and in fact only find out she had funky colored hair about a third of the way through the book—and her slang is outdated. In fact, it goes from Amber saying “amazeballs” to saying “gag me”.

There’s a lot of overcorrection and inconsistencies in the narrative, which not only means it’s annoying to the reader but also confusing. It feels like a waste of my time if the character spends a paragraph going “Well, actually…”. On multiple occasions, Amber mentions that not a lot of people know about magic or the magical underworld of Chicago, and yet a majority of her high school population is some brand of fey or troll or magical being.

I wasn’t invested in the story or even interested in really finding out what happens to the characters until nearly half way through the book. As a matter of fact, I was bored through most of it.

And even worse, the climax felt cheap as the threat never threatening at all. The one redeeming quality of the finale was Kim, as that would have been the only reason I would continue to read the story.

All in all, I didn’t love it and I didn’t hate it, and I was more intrigued by the concept than the actual story. Amber’s voice irritated me and I didn’t quite root for her during the story. I would read book 2, but I wouldn’t buy it.

Buy it here!